I agreeto Idea Combined & Alternative Modes of Collection Actually See Traction
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Combined & Alternative Modes of Collection Actually See Traction

Research using multi-modal & alternative modes of collection will actually gain some traction. Industry predicts Mobile & Social Media to see significant growth, unrealized so far, but may gain a foothold in 2011.

Submitted by Vaughn Mordecai 1 year ago

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Comments (2)

  1. eric

    Hybrid Research sprung up within the MRGA in 2010, and across the industry. This concept has been around for years simply as mixed mode methodology.

    With Social Media Research Blurring the lines with traditional models, I think this trend is sure to spread in next year and the years to come.

    I think it all comes down to positioning the marketing.

    1 year ago
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  2. Community Member

    It is a tried and true approach - combining available methods to maximize the research ROI for the client. One obvious challenge is determining the communication patterns of those targeted for the research. Social media is not necessarily mass media. Another is staying abreast of changes in the Social Media landscape - so that one can continuous provide clients with creative, cost-effective approaches.

    1 year ago
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