Market Research Predictions Site

Comments (9)

1. 

   eric

   This has already happened.

   2 years ago

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2. 

   810218221

   A company I've been talking to and hope to be working with intend to place Social Media researcgh reports for their clients on password protected web sites - so yes, happening already.

   2 years ago

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3. 

   Dina Isyemina

   It already happened and most orgs charge extra for a print copy

   2 years ago

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4. 

   rachel

   I am thinking it will happen but reports will be interactive, not just a PPT or PDF that is delivered but something that takes advantage of technology. The Uniqlo "research entertainment site from a couple of years ago comes to mind - http://www.uniqlo.com/try/

   2 years ago

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5. 

   trevor.godman

   I don't say this just to be contrary, but I'm not sure I know what a 'market research report' will be in 2015, and that's the issue more than reports being delivered online.

   My bet is that there will be a demand for the kind of interactive delivery of insights that Rachel mentions. But there will also be a trend toward interactive online tools for people to mind and interrogate research data themselves.

   2 years ago

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6. 

   Moderator

   Kathryn

   Already happened? Maybe for trackers. But not for lots of studies that I see. Most of my clients still get PPT from their agencies. Of course, in addition to tables, etc. Are the PPT reports delivered as print? Not often. But I don't consider a softcopy of a PPT report "online."

   2 years ago

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7. 

   Matt Valle

   Agree with Kathryn on this one - .ppt still the overwhelming standard as far as I've seen. The progressive orgs will move faster to web format - reporting apps will need to be mindnumbingly simple to move the luddites.

   2 years ago

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8. 

   jweiss

   I'm seeing some of this in the form of Slide Share, though it's basically just uploaded PPT decks. The site does give researchers an opportunity to publish work (when confidentiality allows) and even use their results as a "business card." There is a very small amount of interactivity available (i.e., link to video, etc.).

   The Uniqlo site is really compelling; however, that does take quite a bit of custom development.

   2 years ago

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9. 

   melchior_

   Beyond the new methods of data collection this is the big innovation area. Ability to drill down, interact, dashboard or dynamically share data with geographically dispersed teams opens up many options and data value.

   Confirmit have Reportal. Its ok but expensive and complicated to use. Etabs have expensive tools but again largely for the tracking or repetitive studies.

   Some tech firms are starting to deliver this as a SaaS model such as Annik who do this for many global firms (incl. Microsoft) and MR firms.

   2 years ago

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