I agreeto Idea Wthout positioning MR will be lost in the marketing shark tank
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Wthout positioning MR will be lost in the marketing shark tank

Marketing agencies, advertising agencies and consultancies will gain an even bigger slice of the market research cake

Submitted by Christian 1 year ago

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Comments (3)

  1. Moderator Comment
    Kathryn

    I am surprised that support for this idea has not been higher. At recent MR trade shows, I have had this conversation myself with many people--many complaining about having to compete against non-researchers. So is it an issue or not? Surely we are not giving up?

    1 year ago
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  2. gtimpany

    Agreed! Anyone can conduct research, it may not be valid, reliable, efficient, or effective, but the cost to entry for research is getting lower.

    Okay researchers, time to put our marketing hats on and position ourselves more effectively.

    1 year ago
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  3. Matt Valle

    As an industry, we've been able to elevate the importance of our function to the point that it is often hard to draw distinctions between marketing, consulting and MR. We are encroaching as much on agencies as they are on us. I agree this is happening, just don't see it as a bad thing, per se.

    1 year ago
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