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  Market Research Predictions »

  Neuromarketing becomes a standard research method

  Measuring the brain's response to marketing stimuli has been around for decades. Neuromarketing techniques have been applied to testing copy, packaging, concepts, movie trailers, digital media, the shopping experience and a host of other stimuli. Neuromarketing has gained considerable traction over the past 5-7 years as it has become more accessible, efficacious and scalable. Copy testing and package testing are currently ...more »

  Measuring the brain's response to marketing stimuli has been around for decades. Neuromarketing techniques have been applied to testing copy, packaging, concepts, movie trailers, digital media, the shopping experience and a host of other stimuli. Neuromarketing has gained considerable traction over the past 5-7 years as it has become more accessible, efficacious and scalable.

  Copy testing and package testing are currently the most common applications. By 2015, neuromarketing will comprise >25% of the market for copy and package testing.

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  3 comments for Idea: Neuromarketing becomes a standard research method

  Submitted by Matt Valle 2 years ago

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  Market Research Advertising Platforms Should Be Open VS. Centric

  Meaning the old way of article publishing, content ownership, advertising banners, etc. should be open across all social media platforms and should be able to plug and play across many platforms vs. one.

  A great example is when a market research expert publishes a concept on an idea to share with the industry. The work should belong to the Author not the publishing channel.

  1 comment for Idea: Market Research Advertising Platforms Should Be Open VS. Centric

  Submitted by eric 2 years ago

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  University MR Course Content Will Increasingly Lag Market Needs

  The increasing pace of innovation, with many classical methods and tools being rapidly replaced / superseded by Web / Social / Rich Media tools, will leave Academia struggling to identify, codify and integrate. Accreditation requirements (Standards) and curricula will change more slowly than the Market, forcing MR firms and In-House MR departments to do more and more "Basic Training" for new-hire talent.

  1 comment for Idea: University MR Course Content Will Increasingly Lag Market Needs

  Submitted by ct 2 years ago

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  Building Customer Relationships with Social Media

  By 2012, market research companies will be forced to build relationships with customers on line via social media - not just sell - but actually chat!

  1 comment for Idea: Building Customer Relationships with Social Media

  Submitted by Deborah Chaddock Brown 2 years ago

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  Social Media is the best way to Unite the Industry.

  I believe Social Media is the best way to quickly and effectively Unite the Market Research Industry. I realize nothing makes up for face to face events, and special interest groups. HOWEVER, I think social media has the ability to great change the way we think about strategy and implementation globally for market researchers. Social Media when deployed properly can reach masses and effect change quicker than a TWEETUP! ...more »

  I believe Social Media is the best way to quickly and effectively Unite the Market Research Industry.

  I realize nothing makes up for face to face events, and special interest groups. HOWEVER, I think social media has the ability to great change the way we think about strategy and implementation globally for market researchers.

  Social Media when deployed properly can reach masses and effect change quicker than a TWEETUP!

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  5 comments for Idea: Social Media is the best way to Unite the Industry.

  Submitted by eric 2 years ago

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  Social Media Research will = 25% or more of MR budgets by 2012

  Social Media Research will = 25% or more of MR budgets by 2012. Esp for consumer brands that are investing ever more on social media-based marketing campaigns

  11 comments for Idea: Social Media Research will = 25% or more of MR budgets by 2012

  Submitted by Kathryn 2 years ago

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  6 votes

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  In 2011-2012, MR Departments will be subjected to budget cuts

  In 2011-2012 budget cuts will be rampant, as non-MR executive management teams A) rely more on IT departments for data mining from CRM systems and B) have increasing awareness of the many low-cost tools available

  6 comments for Idea: In 2011-2012, MR Departments will be subjected to budget cuts

  Submitted by Kathryn 2 years ago

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  In 2011-2012, MR Departments will see budget growth

  Many MR departments will see the recent budget slashes reversed, as executive management now has higher awareness (and sense of urgency) of new methods such as social media monitoring

  3 comments for Idea: In 2011-2012, MR Departments will see budget growth

  Submitted by Kathryn 2 years ago

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  By 2015, 80% of in-house MR depts will have a staff stats pro

  By 2015, 80% of in-house market research departments will have at least 1 full-time statistician/stats pro. Someone with the skill to deal with volumes of data, and data mining from CRM, ERP databases.

  2 comments for Idea: By 2015, 80% of in-house MR depts will have a staff stats pro

  Submitted by Kathryn 2 years ago

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  By 2015, 50% of Honomichl list = cos that sell sw/hosted apps

  By 2015, half of the Honomichl list will be "research" companies that primarily make money selling software/hosted applications. Agencies that only sell consulting services will be increasingly rare.

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  Submitted by Kathryn 2 years ago

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  By 2015, 80% of surveys will be integrated w other apps

  By 2015, stand-along surveys (by phone, email or even sent to other devices) will be rare. Most surveys will be integrated into games, applications, shopping simulations, etc. The idea of sending 1000s of survey invites out by email will seem arcane.

  2 comments for Idea: By 2015, 80% of surveys will be integrated w other apps

  Submitted by Kathryn 2 years ago

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  Wthout positioning MR will be lost in the marketing shark tank

  Marketing agencies, advertising agencies and consultancies will gain an even bigger slice of the market research cake

  3 comments for Idea: Wthout positioning MR will be lost in the marketing shark tank

  Submitted by Christian 2 years ago

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  In 2011, Google or Facebook will buy a major MR firm

  One of the Top 5 MR firms will be bought by Google or Facebook.

  2 comments for Idea: In 2011, Google or Facebook will buy a major MR firm

  Submitted by lmurphy 2 years ago

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  New technologies will drastically alter how we conduct MR

  The emergence of research robots, broad-based micro-surveys, serious games, and location-based mobile services will transform how research is conducted.

  1 comment for Idea: New technologies will drastically alter how we conduct MR

  Submitted by lmurphy 2 years ago

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  Sampling models will come via proprietary apps, not panels

  Sampling models will switch to more proprietary membership/subscriber models with apps being the primary means of access to respondents.

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  Submitted by lmurphy 2 years ago

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  Market Research Predictions »

  Companies will quantify social media data

  Companies will increasingly see social media data as anecdotal, rather than representative of customer attitude. As a result, rather than risk a knee-jerk reaction that won't be optimal for the business, they will increasingly take the time to confirm what they hear in the social media world. This quantification exercise will allow them to understand how wide-spread a problem is, and whether it impacts business results. ...more »

  Companies will increasingly see social media data as anecdotal, rather than representative of customer attitude. As a result, rather than risk a knee-jerk reaction that won't be optimal for the business, they will increasingly take the time to confirm what they hear in the social media world. This quantification exercise will allow them to understand how wide-spread a problem is, and whether it impacts business results. The day of the tail wagging the dog will come to an end.

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  1 comment for Idea: Companies will quantify social media data

  Submitted by gary.schwartz 2 years ago

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  Increased pressure client side to be a fully integrated function

  Providing live insights and increased exposure to CRM, database mgt, customer conversation etc.

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  Submitted by Paul Child 2 years ago

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  Research be increasingly 'always on' to allow fast repsonse

  Organisations will expect regular, always on data and will be less about interested in taking dip measurements

  1 comment for Idea: Research be increasingly 'always on' to allow fast repsonse

  Submitted by Paul Child 2 years ago

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  7 votes

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  Ethical stance will become a major point of differentiation

  MR will be increasingly defined by an ethical outlook averse to some newer techniques, which will open up MR space to new entrants

  2 comments for Idea: Ethical stance will become a major point of differentiation

  Submitted by Paul Child 2 years ago

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  MR will become an increasingly niche definition of activity

  To be replaced by broader definitions around conversation & dialogue incorporating CRM, behavioural economics etc.

  2 comments for Idea: MR will become an increasingly niche definition of activity

  Submitted by Paul Child 2 years ago

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  Mobile phone research account for > 20% of all surveys in 2011

  Mobile phone research will REALLY take off in 2011, because people always have their phones and it is the best way to reach them (note: I am paraphrasing predictions for the NewMR Festival--not all of these opinions are my own).

  1 comment for Idea: Mobile phone research account for > 20% of all surveys in 2011

  Submitted by Kathryn 2 years ago

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  Survey research will be dead by 2015

  Survey research will be dead by 2015. Response rates will continue to fall, online and phone research will become increasingly difficult (Note: this is not my own prediction--I am paraphrasing from comments being made at the NewMR Festival).

  2 comments for Idea: Survey research will be dead by 2015

  Submitted by Kathryn 2 years ago

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  15 votes

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  Social Networks will Drive New Business for Market Researchers

  Social Networks will help build trusted market research relationships as a result of UGC (User Generated Content) helping uncover new incumbents in the Industry, that otherwise may have never received exposure .

  3 comments for Idea: Social Networks will Drive New Business for Market Researchers

  Submitted by eric 2 years ago

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  MR Agencies will start to offer "Pay for Performance" options

  In 2011, we will see "Pay for Performance" come to market research, as promised by some leading clients at recent market research conferences. Market research agencies will start to offer creative PFP options, in response to customer demand.

  7 comments for Idea: MR Agencies will start to offer "Pay for Performance" options

  Submitted by Kathryn 2 years ago

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  Cost Efficiencies Drive Corp Clients Away from Syndicated #mrx

  Cost efficiencies will continue to drive corp clients away from syndicated studies & toward custom research to capture a greater bang for the buck. Clients who have historically relied on (& spent a great deal of money on) data obtained from ongoing "research programs" that deliver normative benchmarks but lack rich company-specific detail will increasingly re-evaluate the efficiency of their budget spend & place a greater ...more »

  Cost efficiencies will continue to drive corp clients away from syndicated studies & toward custom research to capture a greater bang for the buck. Clients who have historically relied on (& spent a great deal of money on) data obtained from ongoing "research programs" that deliver normative benchmarks but lack rich company-specific detail will increasingly re-evaluate the efficiency of their budget spend & place a greater emphasis on targeted custom studies.

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  1 comment for Idea: Cost Efficiencies Drive Corp Clients Away from Syndicated #mrx

  Submitted by RMR 2 years ago

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