32 votes
I disagreeResearch using multi-modal & alternative modes of collection will actually gain some traction. Industry predicts Mobile & Social Media to see significant growth, unrealized so far, but may gain a foothold in 2011.
29 votes
I disagreeBy 2015 most market research reports will be delivered and consumed online via web browser or mobile device. Market research reports will contain more interactive elements, including interactive data elements and videos. PowerPoint reports will become less prevalent than they are today.
18 votes
I disagreeOrganisations will expect regular, always on data and will be less about interested in taking dip measurements
18 votes
I disagreeBy 2015, panel companies will get more business from client-side organizations than from market research agencies
16 votes
I disagreeDIY or “Insourcing” of market research projects will increase. Market research agencies simply don’t have all the advantages they used to (access to superior sample sources, access to superior tools)—and clients seeking to have greater direct control of critical market research insights will start to manage more projects in-house.
16 votes
I disagreeThe traditional (and intentional) boundary between market research and lead generation will be increasingly challenged, as more companies use surveys to "educate" target customer groups
15 votes
I disagreeSocial Networks will help build trusted market research relationships as a result of UGC (User Generated Content) helping uncover new incumbents in the Industry, that otherwise may have never received exposure .
15 votes
I disagreeProviding live insights and increased exposure to CRM, database mgt, customer conversation etc.
14 votes
I disagreeThe emergence of research robots, broad-based micro-surveys, serious games, and location-based mobile services will transform how research is conducted.
14 votes
I disagreeIn 2011, we will see continued sharp growth in the use of in-house communities (MROCs) as a source for DIY research
14 votes
I disagreeIn 2011, we will see a sharp increase in the use of prediction markets by companies for predicting market trends and consumer behaviors
14 votes
I disagreeBy 2012, market research companies will be forced to build relationships with customers on line via social media - not just sell - but actually chat!
11 votes
I disagreeCentral Market Research Departments will find themselves increasingly focused on training, policy management, technology infrastructure, and repository/portal services, as more market research is done by various functional areas. Instead of spending the majority of time on "doing" projects, central MR departments will focus more on important tasks of MR quality and infrastructure services.
9 votes
I disagreeMarketing agencies, advertising agencies and consultancies will gain an even bigger slice of the market research cake
8 votes
I disagreeCompanies will increasingly see social media data as anecdotal, rather than representative of customer attitude. As a result, rather than risk a knee-jerk reaction that won't be optimal for the business, they will increasingly take the time to confirm what they hear in the social media world. This quantification exercise will allow them to understand how wide-spread a problem is, and whether it impacts business results. ...more »
Companies will increasingly see social media data as anecdotal, rather than representative of customer attitude. As a result, rather than risk a knee-jerk reaction that won't be optimal for the business, they will increasingly take the time to confirm what they hear in the social media world. This quantification exercise will allow them to understand how wide-spread a problem is, and whether it impacts business results. The day of the tail wagging the dog will come to an end.
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7 votes
I disagreeTo be replaced by broader definitions around conversation & dialogue incorporating CRM, behavioural economics etc.
7 votes
I disagreeMR will be increasingly defined by an ethical outlook averse to some newer techniques, which will open up MR space to new entrants
6 votes
I disagreeIn 2011-2012 budget cuts will be rampant, as non-MR executive management teams A) rely more on IT departments for data mining from CRM systems and B) have increasing awareness of the many low-cost tools available
4 votes
I disagreeMeaning the old way of article publishing, content ownership, advertising banners, etc. should be open across all social media platforms and should be able to plug and play across many platforms vs. one.
A great example is when a market research expert publishes a concept on an idea to share with the industry. The work should belong to the Author not the publishing channel.
4 votes
I disagreeBy 2015, stand-along surveys (by phone, email or even sent to other devices) will be rare. Most surveys will be integrated into games, applications, shopping simulations, etc. The idea of sending 1000s of survey invites out by email will seem arcane.
4 votes
I disagreeMany MR departments will see the recent budget slashes reversed, as executive management now has higher awareness (and sense of urgency) of new methods such as social media monitoring
3 votes
I disagreeThe increasing pace of innovation, with many classical methods and tools being rapidly replaced / superseded by Web / Social / Rich Media tools, will leave Academia struggling to identify, codify and integrate. Accreditation requirements (Standards) and curricula will change more slowly than the Market, forcing MR firms and In-House MR departments to do more and more "Basic Training" for new-hire talent.
2 votes
I disagreeSampling models will switch to more proprietary membership/subscriber models with apps being the primary means of access to respondents.
2 votes
I disagreeMeasuring the brain's response to marketing stimuli has been around for decades. Neuromarketing techniques have been applied to testing copy, packaging, concepts, movie trailers, digital media, the shopping experience and a host of other stimuli. Neuromarketing has gained considerable traction over the past 5-7 years as it has become more accessible, efficacious and scalable. Copy testing and package testing are currently ...more »
Measuring the brain's response to marketing stimuli has been around for decades. Neuromarketing techniques have been applied to testing copy, packaging, concepts, movie trailers, digital media, the shopping experience and a host of other stimuli. Neuromarketing has gained considerable traction over the past 5-7 years as it has become more accessible, efficacious and scalable.
Copy testing and package testing are currently the most common applications. By 2015, neuromarketing will comprise >25% of the market for copy and package testing.
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-2 votes
I disagreeBy 2015, half of the Honomichl list will be "research" companies that primarily make money selling software/hosted applications. Agencies that only sell consulting services will be increasingly rare.
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