Market Research Predictions

Anything goes...predictions about technology, process, job types, skills, methods...anything!

Market Research Predictions

Market Research Reports Will Move Online

By 2015 most market research reports will be delivered and consumed online via web browser or mobile device. Market research reports will contain more interactive elements, including interactive data elements and videos. PowerPoint reports will become less prevalent than they are today.

Submitted by

Voting

29 votes
Active

Market Research Predictions

Combined & Alternative Modes of Collection Actually See Traction

Research using multi-modal & alternative modes of collection will actually gain some traction. Industry predicts Mobile & Social Media to see significant growth, unrealized so far, but may gain a foothold in 2011.

Submitted by

Voting

32 votes
Active

Market Research Predictions

In-house Research to Expand Dramatically

DIY or “Insourcing” of market research projects will increase. Market research agencies simply don’t have all the advantages they used to (access to superior sample sources, access to superior tools)—and clients seeking to have greater direct control of critical market research insights will start to manage more projects in-house.

Submitted by (@kathryn)

Voting

16 votes
Active

Market Research Predictions

Social Networks will Drive New Business for Market Researchers

Social Networks will help build trusted market research relationships as a result of UGC (User Generated Content) helping uncover new incumbents in the Industry, that otherwise may have never received exposure .

Submitted by

Voting

15 votes
Active

Market Research Predictions

Market Research will become a Brand Building Tool

The traditional (and intentional) boundary between market research and lead generation will be increasingly challenged, as more companies use surveys to "educate" target customer groups

Submitted by (@kathryn)

Voting

16 votes
Active

Market Research Predictions

In 2011-2012, MR Departments will be subjected to budget cuts

In 2011-2012 budget cuts will be rampant, as non-MR executive management teams A) rely more on IT departments for data mining from CRM systems and B) have increasing awareness of the many low-cost tools available

Submitted by (@kathryn)

Voting

6 votes
Active

Market Research Predictions

Prediction Markets to Challenge Conventional Forecasting Methods

In 2011, we will see a sharp increase in the use of prediction markets by companies for predicting market trends and consumer behaviors

Submitted by (@kathryn)

Voting

14 votes
Active

Market Research Predictions

Central Market Research Departments To Trend Towards Management

Central Market Research Departments will find themselves increasingly focused on training, policy management, technology infrastructure, and repository/portal services, as more market research is done by various functional areas. Instead of spending the majority of time on "doing" projects, central MR departments will focus more on important tasks of MR quality and infrastructure services.

Submitted by (@kathryn)

Voting

11 votes
Active

Market Research Predictions

Building Customer Relationships with Social Media

By 2012, market research companies will be forced to build relationships with customers on line via social media - not just sell - but actually chat!

Submitted by

Voting

14 votes
Active

Market Research Predictions

New technologies will drastically alter how we conduct MR

The emergence of research robots, broad-based micro-surveys, serious games, and location-based mobile services will transform how research is conducted.

Submitted by (@lmurphy)

Voting

14 votes
Active