Market Research Predictions

Anything goes...predictions about technology, process, job types, skills, methods...anything!

Market Research Predictions

Neuromarketing becomes a standard research method

Measuring the brain's response to marketing stimuli has been around for decades. Neuromarketing techniques have been applied to testing copy, packaging, concepts, movie trailers, digital media, the shopping experience and a host of other stimuli. Neuromarketing has gained considerable traction over the past 5-7 years as it has become more accessible, efficacious and scalable. Copy testing and package testing are currently ...more »

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Market Research Advertising Platforms Should Be Open VS. Centric

Meaning the old way of article publishing, content ownership, advertising banners, etc. should be open across all social media platforms and should be able to plug and play across many platforms vs. one.

 

A great example is when a market research expert publishes a concept on an idea to share with the industry. The work should belong to the Author not the publishing channel.

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University MR Course Content Will Increasingly Lag Market Needs

The increasing pace of innovation, with many classical methods and tools being rapidly replaced / superseded by Web / Social / Rich Media tools, will leave Academia struggling to identify, codify and integrate. Accreditation requirements (Standards) and curricula will change more slowly than the Market, forcing MR firms and In-House MR departments to do more and more "Basic Training" for new-hire talent.

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Building Customer Relationships with Social Media

By 2012, market research companies will be forced to build relationships with customers on line via social media - not just sell - but actually chat!

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Social Media is the best way to Unite the Industry.

I believe Social Media is the best way to quickly and effectively Unite the Market Research Industry. I realize nothing makes up for face to face events, and special interest groups. HOWEVER, I think social media has the ability to great change the way we think about strategy and implementation globally for market researchers. Social Media when deployed properly can reach masses and effect change quicker than a TWEETUP! ...more »

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Social Media Research will = 25% or more of MR budgets by 2012

Social Media Research will = 25% or more of MR budgets by 2012. Esp for consumer brands that are investing ever more on social media-based marketing campaigns

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In 2011-2012, MR Departments will be subjected to budget cuts

In 2011-2012 budget cuts will be rampant, as non-MR executive management teams A) rely more on IT departments for data mining from CRM systems and B) have increasing awareness of the many low-cost tools available

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In 2011-2012, MR Departments will see budget growth

Many MR departments will see the recent budget slashes reversed, as executive management now has higher awareness (and sense of urgency) of new methods such as social media monitoring

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By 2015, 80% of in-house MR depts will have a staff stats pro

By 2015, 80% of in-house market research departments will have at least 1 full-time statistician/stats pro. Someone with the skill to deal with volumes of data, and data mining from CRM, ERP databases.

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By 2015, 50% of Honomichl list = cos that sell sw/hosted apps

By 2015, half of the Honomichl list will be "research" companies that primarily make money selling software/hosted applications. Agencies that only sell consulting services will be increasingly rare.

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By 2015, 80% of surveys will be integrated w other apps

By 2015, stand-along surveys (by phone, email or even sent to other devices) will be rare. Most surveys will be integrated into games, applications, shopping simulations, etc. The idea of sending 1000s of survey invites out by email will seem arcane.

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