Market Research Predictions

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Market Research Predictions

Market Research Reports Will Move Online

By 2015 most market research reports will be delivered and consumed online via web browser or mobile device. Market research reports will contain more interactive elements, including interactive data elements and videos. PowerPoint reports will become less prevalent than they are today.

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Market Research Predictions

In-house Research to Expand Dramatically

DIY or “Insourcing” of market research projects will increase. Market research agencies simply don’t have all the advantages they used to (access to superior sample sources, access to superior tools)—and clients seeking to have greater direct control of critical market research insights will start to manage more projects in-house.

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