Market Research Predictions

Anything goes...predictions about technology, process, job types, skills, methods...anything!

Market Research Predictions

Central Market Research Departments To Trend Towards Management

Central Market Research Departments will find themselves increasingly focused on training, policy management, technology infrastructure, and repository/portal services, as more market research is done by various functional areas. Instead of spending the majority of time on "doing" projects, central MR departments will focus more on important tasks of MR quality and infrastructure services.

Submitted by (@kathryn)

Voting

11 votes
Active

Market Research Predictions

Companies will quantify social media data

Companies will increasingly see social media data as anecdotal, rather than representative of customer attitude. As a result, rather than risk a knee-jerk reaction that won't be optimal for the business, they will increasingly take the time to confirm what they hear in the social media world. This quantification exercise will allow them to understand how wide-spread a problem is, and whether it impacts business results. ...more »

Submitted by

Voting

8 votes
Active

Market Research Predictions

Market Research Advertising Platforms Should Be Open VS. Centric

Meaning the old way of article publishing, content ownership, advertising banners, etc. should be open across all social media platforms and should be able to plug and play across many platforms vs. one.

 

A great example is when a market research expert publishes a concept on an idea to share with the industry. The work should belong to the Author not the publishing channel.

Submitted by

Voting

4 votes
Active

Market Research Predictions

University MR Course Content Will Increasingly Lag Market Needs

The increasing pace of innovation, with many classical methods and tools being rapidly replaced / superseded by Web / Social / Rich Media tools, will leave Academia struggling to identify, codify and integrate. Accreditation requirements (Standards) and curricula will change more slowly than the Market, forcing MR firms and In-House MR departments to do more and more "Basic Training" for new-hire talent.

Submitted by

Voting

3 votes
Active

Market Research Predictions

Neuromarketing becomes a standard research method

Measuring the brain's response to marketing stimuli has been around for decades. Neuromarketing techniques have been applied to testing copy, packaging, concepts, movie trailers, digital media, the shopping experience and a host of other stimuli. Neuromarketing has gained considerable traction over the past 5-7 years as it has become more accessible, efficacious and scalable. Copy testing and package testing are currently ...more »

Submitted by

Voting

2 votes
Active