Market Research Predictions

Anything goes...predictions about technology, process, job types, skills, methods...anything!

Market Research Predictions

Cost Efficiencies Drive Corp Clients Away from Syndicated #mrx

Cost efficiencies will continue to drive corp clients away from syndicated studies & toward custom research to capture a greater bang for the buck. Clients who have historically relied on (& spent a great deal of money on) data obtained from ongoing "research programs" that deliver normative benchmarks but lack rich company-specific detail will increasingly re-evaluate the efficiency of their budget spend & place a greater ...more »

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Market Research Predictions

Social Media is the best way to Unite the Industry.

I believe Social Media is the best way to quickly and effectively Unite the Market Research Industry. I realize nothing makes up for face to face events, and special interest groups. HOWEVER, I think social media has the ability to great change the way we think about strategy and implementation globally for market researchers. Social Media when deployed properly can reach masses and effect change quicker than a TWEETUP! ...more »

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