Market Research Predictions

Anything goes...predictions about technology, process, job types, skills, methods...anything!

Market Research Predictions

Survey research will be dead by 2015

Survey research will be dead by 2015. Response rates will continue to fall, online and phone research will become increasingly difficult (Note: this is not my own prediction--I am paraphrasing from comments being made at the NewMR Festival).

Submitted by (@kathryn)

Voting

-16 votes
Active

Market Research Predictions

Traditional Survey-driven Trackers Will Become Extinct

By 2015, the traditional, survey-driven tracker business (which currently fuels many research agencies) will be decimated--as clients begin to leverage and integrate data mining, SM methods and more.

Submitted by (@kathryn)

Voting

-14 votes
Active

Market Research Predictions

Social Media Research will = 25% or more of MR budgets by 2012

Social Media Research will = 25% or more of MR budgets by 2012. Esp for consumer brands that are investing ever more on social media-based marketing campaigns

Submitted by (@kathryn)

Voting

-12 votes
Active

Market Research Predictions

Cost Efficiencies Drive Corp Clients Away from Syndicated #mrx

Cost efficiencies will continue to drive corp clients away from syndicated studies & toward custom research to capture a greater bang for the buck. Clients who have historically relied on (& spent a great deal of money on) data obtained from ongoing "research programs" that deliver normative benchmarks but lack rich company-specific detail will increasingly re-evaluate the efficiency of their budget spend & place a greater ...more »

Submitted by

Voting

-11 votes
Active

Market Research Predictions

Social Media is the best way to Unite the Industry.

I believe Social Media is the best way to quickly and effectively Unite the Market Research Industry. I realize nothing makes up for face to face events, and special interest groups. HOWEVER, I think social media has the ability to great change the way we think about strategy and implementation globally for market researchers. Social Media when deployed properly can reach masses and effect change quicker than a TWEETUP! ...more »

Submitted by

Voting

-9 votes
Active

Market Research Predictions

MR Agencies will start to offer "Pay for Performance" options

In 2011, we will see "Pay for Performance" come to market research, as promised by some leading clients at recent market research conferences. Market research agencies will start to offer creative PFP options, in response to customer demand.

Submitted by (@kathryn)

Voting

-8 votes
Active

Market Research Predictions

Mobile phone research account for > 20% of all surveys in 2011

Mobile phone research will REALLY take off in 2011, because people always have their phones and it is the best way to reach them (note: I am paraphrasing predictions for the NewMR Festival--not all of these opinions are my own).

Submitted by (@kathryn)

Voting

-6 votes
Active

Market Research Predictions

By 2015, 80% of in-house MR depts will have a staff stats pro

By 2015, 80% of in-house market research departments will have at least 1 full-time statistician/stats pro. Someone with the skill to deal with volumes of data, and data mining from CRM, ERP databases.

Submitted by (@kathryn)

Voting

-6 votes
Active

Market Research Predictions

Only 10 of today's Top 50 MR Firms will be in the Top 50 by 2015

In 2015, the Honomichl list will be dramatically different. Only 10 of the current Top 50 Market Research companies will still be on the list. Most will have merged, or been replaced by firms offering newer technology-driven solutions.

Submitted by (@kathryn)

Voting

-4 votes
Active

Market Research Predictions

By 2015, 50% of Honomichl list = cos that sell sw/hosted apps

By 2015, half of the Honomichl list will be "research" companies that primarily make money selling software/hosted applications. Agencies that only sell consulting services will be increasingly rare.

Submitted by (@kathryn)

Voting

-2 votes
Active