By 2012, market research companies will be forced to build relationships with customers on line via social media - not just sell - but actually chat!
Companies will increasingly see social media data as anecdotal, rather than representative of customer attitude. As a result, rather than risk a knee-jerk reaction that won't be optimal for the business, they will increasingly take the time to confirm what they hear in the social media world. This quantification exercise will allow them to understand how wide-spread a problem is, and whether it impacts business results. ...more »
Social Media Research will = 25% or more of MR budgets by 2012. Esp for consumer brands that are investing ever more on social media-based marketing campaigns