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Ideas Contributed [ 4 ] [+]
Providing live insights and increased exposure to CRM, database mgt, customer conversation etc.
Organisations will expect regular, always on data and will be less about interested in taking dip measurements
MR will be increasingly defined by an ethical outlook averse to some newer techniques, which will open up MR space to new entrants
To be replaced by broader definitions around conversation & dialogue incorporating CRM, behavioural economics etc.