Research using multi-modal & alternative modes of collection will actually gain some traction. Industry predicts Mobile & Social Media to see significant growth, unrealized so far, but may gain a foothold in 2011.
Market Research Predictions
By 2015 most market research reports will be delivered and consumed online via web browser or mobile device. Market research reports will contain more interactive elements, including interactive data elements and videos. PowerPoint reports will become less prevalent than they are today.
By 2015, panel companies will get more business from client-side organizations than from market research agencies
Organisations will expect regular, always on data and will be less about interested in taking dip measurements
DIY or “Insourcing” of market research projects will increase. Market research agencies simply don’t have all the advantages they used to (access to superior sample sources, access to superior tools)—and clients seeking to have greater direct control of critical market research insights will start to manage more projects in-house.
The traditional (and intentional) boundary between market research and lead generation will be increasingly challenged, as more companies use surveys to "educate" target customer groups
Social Networks will help build trusted market research relationships as a result of UGC (User Generated Content) helping uncover new incumbents in the Industry, that otherwise may have never received exposure .
Providing live insights and increased exposure to CRM, database mgt, customer conversation etc.
In 2011, we will see continued sharp growth in the use of in-house communities (MROCs) as a source for DIY research
In 2011, we will see a sharp increase in the use of prediction markets by companies for predicting market trends and consumer behaviors
The emergence of research robots, broad-based micro-surveys, serious games, and location-based mobile services will transform how research is conducted.
By 2012, market research companies will be forced to build relationships with customers on line via social media - not just sell - but actually chat!