Market Research Predictions

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Market Research Predictions

Market Research Reports Will Move Online

By 2015 most market research reports will be delivered and consumed online via web browser or mobile device. Market research reports will contain more interactive elements, including interactive data elements and videos. PowerPoint reports will become less prevalent than they are today.

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(@kathryn)

Market Research Predictions

In-house Research to Expand Dramatically

DIY or “Insourcing” of market research projects will increase. Market research agencies simply don’t have all the advantages they used to (access to superior sample sources, access to superior tools)—and clients seeking to have greater direct control of critical market research insights will start to manage more projects in-house.

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(@kathryn)

Market Research Predictions

Central Market Research Departments To Trend Towards Management

Central Market Research Departments will find themselves increasingly focused on training, policy management, technology infrastructure, and repository/portal services, as more market research is done by various functional areas. Instead of spending the majority of time on "doing" projects, central MR departments will focus more on important tasks of MR quality and infrastructure services.

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Market Research Predictions

Companies will quantify social media data

Companies will increasingly see social media data as anecdotal, rather than representative of customer attitude. As a result, rather than risk a knee-jerk reaction that won't be optimal for the business, they will increasingly take the time to confirm what they hear in the social media world. This quantification exercise will allow them to understand how wide-spread a problem is, and whether it impacts business results. ...more »

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8 votes
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